WRITING SAMPLES

I revel in the day-to-day work of writing and editing, whether that's on the highest level of corporate messaging, down in the weeds with a practical blog post, or brainstorming a pithy ad line.

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An assortment of ads, taglines, social media, and other miniatures
(2015–2022)

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Customized messages to help new users discover product features
(2022)

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Web landing pages introducing Evernote's plans and features
(2021)

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Thought leadership post for the Evernote blog
(2020)

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In-depth customer story for Evernote's Focus Culture series
(2019)

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Customer story featuring abstract artist Marta Spendowska
(2016)

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Lifestyle article about my favorite fashion accessory
(2015)

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A one-sheet of tips for aspiring novelists written for Blurb
(2014)

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Profile of trumpeter Sean Jones for JazzTimes magazine
(2007)

Explore Fo's Folio

Repackaging EvernoteCreative Direction / Copywriting

Focus CultureEditorial / Strategy / Talent

The Ever Better ChallengeEditorial Direction / Talent

Evernote Brand RefreshEditorial Direction

Coffee & Quill SocietyCreative Direction / Copywriting

Super Secret Stuff!Internal & Unpublished Work