WRITING SAMPLES

Evernote Subscription Plan Pages

Evernote’s rollout of new features and subscription plans in summer 2021 was a massive undertaking that expanded the perimeter of the company while reintroducing the brand.

The new lineup of plans made it easier for customers to fit Evernote to their specific needs, finding their "productivity happy place" whether they wanted to manage home and family life, be more effective at work, or get in sync with a team.

In rewriting the relevant web pages, I balanced a parallel structure with carefully considered value propositions. Each page emphasized the features most likely to appeal to each customer segment. The copy also reflected a set of integrated messaging frameworks I had developed in tandem with marketing leadership.